企業即將完成結盟或購併，創造更大的市場力量的場合是發布新聞稿的好時機，傳達與另一家公司聯手、合併後的好消息及預期能創造的利益。事前準備5W1H的資料是必須的，此外，在文章中加入這個事件帶來的正面效益，也能吸引大眾、投資人或記者關注。例如：
- 創造規模經濟：水平整合同業擴大規模經濟，共享資源節省成本，例如設施、技術和人員。
- 產品或市場多角化：不同類型企業整合，創造產品、服務和市場多角化機會。
- 新技術和專利價值：通過聯盟或合併，公司可以獲得新技術、人才及知識產權，幫助產品和服務質量提升。
- 擴大營收或利潤：好看的數據永遠是商業新聞不敗指標，潛在投資者與股東都喜歡這類型數據。
一、企業結盟中文新聞稿參考範例
OOO購物與XXX物流宣布結盟，推1小時送達服務
台北市 — OOO線上購物網站與XXX物流運輸公司（TWSE:股票代碼）宣布達成策略聯盟，明年第一季將推出一小時急速到貨服務，旨在擴大其線上購物影響力，提高市佔率。這項策略合作意味著XXX將成為OOO獨家的物流合作夥伴，為其提供全面的物流和運輸解決方案。
這次合作的內容包括XXX為OOO提供全面的物流和運輸服務。這將包括物流整合和XX貨物追蹤系統整合、以AI提高貨物配送可靠性、實現全面的供應鏈控制等。同時，XXX將為OOO提供客製化的物流方案，以滿足其即時出貨需求。
OOO營運長A指出「…」。
XXX是一家專門從事物流和運輸的公司，致力於為客戶提供高效、可靠的服務。憑藉其高度專業的團隊和XX貨物即時追蹤設施，XXX創下連續X年獲利成績。
…(公司的敘述或值得報導的內容)
XXX對這次策略聯盟表示了極大的期望，執行長B認為「….」。
雙方對於此策略聯盟表達了極大的期待。透過共同開發先進的物流系統與獨家專用車隊，期將下單至到貨時間縮短至2小時。根據預估，這次合作有望為OOO明年帶來高達16%的營收成長，對XXX的業務增長也有相當貢獻。B相信，XXX的專業能力和高效服務將極大地推升OOO的線上銷售量，提升其市場競爭力，在激烈的物流和線上購物競爭中取得成功。
二、英文新聞稿參考範例 – 成立新品牌
OOO Announced the Establishment of New Brand YYY with XXX
TAIPEI, TAIWAN — OOO Logistics and Transportation announced that its revenue for 2021 reached $610 million, a 20.5% increase from the previous year. The company also announced the establishment of a new brand with XXX Freight Company, with Mike Johnson as the new company’s CEO.
OOO Logistics and Transportation (OOO) is a leading logistics and transportation company based in Taipei, Taiwan, providing efficient and reliable services to its customers. The company has recently announced a significant increase in its revenue for 2021, reaching $610 million, representing a 20.5% increase from the previous year. This notable growth has been attributed to the company’s commitment to customer service, process optimization, and operational efficiency.
OOO has also announced that it has established a new brand with XXX Freight Company. The new company will be led by Mike Johnson, who has been appointed as CEO. The new brand will provide customers with comprehensive logistics and transportation solutions, including freight forwarding, customs clearance, and door-to-door delivery services. The collaboration between OOO and XXX is expected to create significant synergies and enhance both companies’ competitive advantages.
…(Introduce the plan or expected benefits)
Commenting on the announcement, Mike Johnson, CEO of the new brand, said, “……”
The management of OOO expressed great confidence in the new brand, and believe that the collaboration with XXX will help drive further growth and create new opportunities for the company. The establishment of the new brand is also in line with the company’s long-term strategy to expand its business and enhance its market position.
In conclusion, OOO’s impressive revenue growth for 2021 and the establishment of a new brand with XXX Freight Company under the leadership of Mike Johnson represents an exciting development for the company. The collaboration is expected to create significant synergies and opportunities for both companies, and drive further growth and success in the logistics and transportation industry.
About OOO
…(Boilerplate content for OOO)
About XXX
…(Boilerplate content for XXX)
About YYY
…(Boilerplate content for XXX)
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