Home / googlenews  / 撰寫新聞稿格式範例:餐廳開幕宣傳新聞稿英文例子下載

撰寫新聞稿格式範例:餐廳開幕宣傳新聞稿英文例子下載

冠狀病毒疫情無情地打擊餐飲和旅遊業,如今疫情逐漸趨緩,英文新聞稿格式給準備發布跨國分店開幕網路新聞稿的你快速套用

Classic American dishes, limited to 50 servings per day. (Photo: pexels.com)

冠狀病毒疫情使全球經濟陷入停滯,無論WTO或IMF公布的經濟預測數據都顯示下滑,這些數據對於做做小生意或上班的市井小民來說真讓人心驚驚啊,經營著上市上櫃企業的某些慣老闆又有了一手買賓士給小孩、一手喊著沒賺錢要減薪裁員的藉口了,但在逆境中別鬆懈,趁著公司不太忙碌的空檔練習寫新聞稿,發發新聞吧。食衣住行育樂天天需要,最近周圍有幾家店正進行裝修,有的是開新店、有的趁淡季時把店面好好整理一番準備迎接過陣子生活步調恢復正常帶來的顧客們。情境:

 

你的公司即將在某個國家或城市開設分公司或分店,開始寫份新聞稿吧!

 

為什麼要準備開幕活動前新聞稿?

媒體影響力遠超無預算新品牌的宣傳力度,缺乏粉絲的Facebook和Twitter發再多文章也只有孤單的小編和老闆看得到,或許小編能自掏腰包上網買些讚數滿足老闆要求,但造假人氣對曝光沒有任何幫助還可能因受眾偏誤使日後觸及率一去不回。透過新聞稿吸引關注有實質意義,一旦獲得新聞報導,媒體自帶流量的高曝光率價值絕對高過寫新聞稿的時間,如果你被國外媒體報導還可能成為台灣之光紅回台灣。國際新聞稿常見用途:

1. 引起媒體及公眾關注:

既然中文寫好了,翻成英文花不了太多時間,300至600英文,包括引人注目的標題,活動詳細信息和聯繫信息,將是促進品牌打響國際聲量的絕佳工具。

2. 開始建立媒體關係

有價值的新聞稿是互惠互利的做法,記者需要新鮮事,他們可能與你聯繫約訪,這是與媒體建立關係的開始。

3. 搜索引擎優化

有效地將關鍵字放進新聞稿或被記者寫進標題,這些關鍵字在搜索引擎上的排名會上升。另外,如果網路新聞提到公司與產品網址,則可能使網站獲得高價值的反向鏈接,這是網路新聞廣受歡迎的價值。

 

新聞稿範例(文末有下載連結)

歡迎下載Word套用,但這個文件只是個格式範例,你不該只是修改公司、產品與數字,該規劃個引人注目的頭條標題和活動並把最吸引人的要素放進去充實新聞故事,別忘附上活動日期、時間或促銷活動等,足夠的理由促使記者與消費者參加您的盛大開幕式。

新聞故事主題:

 

PR Lass BBQ將把美國西岸風格的菜餚帶到歐洲,將在2020年秋天於英國倫敦開幕,倫敦是歐洲第一個據點,餐廳提供線上訂貨和送餐服務,可以通過App訂購和付款。

 

BBQ PR Lass Announces Plans to Open in Fall 2020

Delicious BBQ Restaurant Will Be Satisfying the Londoner Crave, to bring the most delicious West Coast dishes from California to the city and surrounding areas. Pickup and delivery services are available from 10 am to 7 pm, and appointments and payments can be made through the App.

Classic American dishes, limited to 50 servings per day. (Photo: pexels.com)

 

(London, UK) PR Lass Delicious Group, a leading global restaurant investment group, announced today that PR Lass BBQ, housed in one of the most iconic buildings in London, facing the prestigious Tower of London.Construction on the new restaurant, which at 2,600 square feet will be among the PR Lass’ largest, is expected to begin in October 2020.

PR Lass BBQ restaurant openings in Asia and across the globe have been known to draw massive crowds as foodies and curious newcomers alike queue up for hours and even days look forward to the opportunity to become the first customers of the store and will share photos on instagram and snapchat.
At the chain’s Manhattan opening in late 2018, the first customer waited 12 hours in line. Recent openings in Tokyo, Osaka and Nagoya, Japan were also met with excitement and enthusiasm with lines of up to 300 people forming before the stores officially opened. PR Lass is the flagship brand of PR Lass Restaurant’s 6 brands. PR Lass Restaurant Group is one of the world’s largest and fastest growing North American and Asian restaurant companies with more than 1,600 stores in 15 countries.

“We are excited about this expansion in London area, which provides us with the opportunity to serve families and individuals who enjoy our rich, handcrafted West Coast dishes in the European market.” said the company’s spokesperson, James David. “We believe now is the right time for us enter the Europe, and London is an ideal location to launch our business there.” James added.

Guests can call +44(20)7777-7777 to place an order or use convenient online ordering available at www.PrLassBBQ.food, then pick up their food via Uber Eats. Patrons can enjoy additional convenience with delivery through Grubhub, DoorDash and UberEats through each service’s mobile app.
The PR Lass BBQ app, available at iTunes App Store or Google Play, makes it easy for everyone to access sweet deals and place pick-up orders any time. They can also have their orders delivered using one of PR Lass BBQ’s delivery partners. For more information on PR Lass BBQ, visit PrLassBBQ.food.

 

About PR Lass Restaurant (PRLR)

PRLR is the largest restaurant chain brand in the United States, operating worldwide network of more than 1,600 stores. PRLR has offices in 20 international branches in the United States, Canada, Brazil, China, Hong Kong, Japan, South Korea, India, Macau and the United Kingdom.

 

Media Contacts

Company:

Contacts:

E-mail:

Phone:

 

編修流暢度

編寫開幕新聞稿只是宣傳新公司的第一步,你即將站上起點,撰寫新聞稿後,需要發佈給記者和媒體。新聞稿出現在正確的媒體人面前,有三個方法:

1. 應用自己的媒體人脈,聯繫熟識的記者。

2. 上網投稿媒體信箱。

3. 委託新聞稿代發公司。

發佈一篇新公司、新品牌、新產品揭幕新聞稿,先尋找哪些記者對這些題材感興趣,除非這與當前的流行時事緊密相關,否則無法期待美食記者對新型MLCC技術感興趣。發佈前評估:記者感興趣的是什麼?這是他們從未收到的新奇事件?是當前民眾急欲追求的新訊息?若想來篇免費報導,撰寫前,規劃個好題材;被公司限制住,題材枯燥乏味難以免費曝光可以委託新聞稿通訊社代發,不用苦惱曝光無望這類問題,好好休假吧!

 

新聞稿格式下載:Word | PDF

 

本文中提及的新聞稿範例純屬虛構,如有雷同,實屬巧合,請勿當真! (The stories, all names, characters, and incidents portrayed in this press release are fictitious.)

每個人心裏都有一個渴望到矚目的聲音隱隱約約猶豫著不敢聲張。突然間,屬於它的機會出現了,有趣的、驚喜的,這似乎是個從未出現過的好消息!你不該刻意忽略掉這個得來不易的機會,拉出鍵盤將觀察到的趣味脈動敲打出來,按下郵件下方submit紐,向記者說出「請報導!」

POST A COMMENT